

The retirement was possibly due to the large amount of Pokémon now required to capture to complete the National Pokédex, 386 at the time the slogan was retired. This held true for the remaining games of Generation III, and would later prove to be the standard with the release of the Generation IV games, Pokémon Diamond and Pearl. Instead of the now-familiar phrase appearing below the Pokémon logo, the game's version name appeared there. The slogan was temporarily retired from the Pokémon games around 2003, with the release of Pokémon Ruby and Sapphire. In the VIZ Media edition of Pokémon Adventures volume 14, Professor Oak makes a reference to the slogan, saying that Crystal "truly catches them all". The line is referenced in the song Can't Stop (Catchin' 'Em All) several times. There's a Pokémon soundtrack by HAL Laboratory named Pokémon Gotta Catch the Sound!, which includes the Pokémon Snap music theme Gotta Snap Em’ All. The Pokérap GS uses the catchphrase quite prominently. A new, remixed version of the original theme was used as the opening for the first season of Pokémon the Series: XY. The lyrics include, in reference to the Pokémon introduced in Gold and Silver, that "you still gotta catch 'em all!". It is also found in the theme for The Johto Journeys, the anime's third season. This phrase is featured in the original opening theme, as well as in the chorus of the Pokérap. However, in certain international versions, the line is replaced with respective Pokémon the Series: XY localized logos. The "Gotta catch 'em all!" phrase appears in the opening animation for Pokémon Chronicles and is also seen in the Who's That Pokémon? segment in Pokémon the Series: XY. The line was later said by Meowth in The Lotad Lowdown.

The slogan was referenced in the English-language version of Pokémon: Destiny Deoxys Brock says the phrase when collecting food from a haywire robotic vending machine during a power outage (with "them all", in this instance, being hot dogs). In this episode, both Brock and Misty return to Kanto, leaving Ash to head to the Hoenn region alone. The reference was used as the title of the penultimate episode of the original series, Gotta Catch Ya Later!. The motto also seems to be a pun for Pokémon photographers, as Robert's grandfather "caught them all" and Todd "catches" Pokémon. A future character, Goh, would make catching every Pokémon and completing his Pokédex one of his goals. Moreover, Ash does not at all focus on catching as many species as he can he even expresses distaste for Gary's training method of "catching them all". However, up to the current point in the anime, Ash has only progressed to 94 captures of Pokémon, just over 10% of the total number of Pokémon known as of Generation VIII. Promising that he would catch all of the Pokémon in the world, Ash set off on his journey. The most noticeable reference to the catchphrase in the anime was introduced in the first episode by the main protagonist, Ash Ketchum, himself. The slogan of Pokémon Project Studio Red and Blue is "Gotta make 'em all!". The slogan of PokéROM is "Gotta learn 'em all!". In the "What's a Pokémon?" lesson from both Pokémon Play It! and Pokémon Play It! Version 2, Julie says this about the Trading Card Game: "There are seven symbols and seven types of Pokémon. Both instances were added in the English localization they are not seen in the Japanese original text. In Pokémon Trading Card Game, Hood in the Lightning Club references this slogan by saying: "Got all the Legendary Pokémon cards? Yeah! Gotta catch 'em all!(TM)" Additionally, one of the decks found in the Auto Deck Machine is named Replace 'Em All Deck. In the spin-off games Pokémon Trading Card Game The slogan's appearance on pre-release box art for Pokémon Ruby and Sapphire indicates that the slogan was initially intended to be kept, but was dropped sometime between January 2003 and March 2003.ĭespite the slogan being brought back after the release of Pokémon X and Y, the phrase has not reappeared on the box art akin to the earlier generations. The slogan was then retired for all subsequent games. Pokémon Yellow was the only exception, instead advertising that it was the "Special Pikachu Edition" of the game below the logo. Their sequels, Pokémon Gold and Silver, and later, Pokémon Crystal, had the catchphrase in the same position. The first pair of Pokémon games released in North America, Pokémon Red and Blue, were labeled with the catchphrase below the Pokémon logo. Pokémon Crystal, the last game to feature the catchphrase on its boxart. Pokémon Brilliant Diamond and Shining Pearl.
